Among the millions of fans thrilled by the groundbreaking FIFA Club World Cup 2025™ this summer, there was a special group of VIPs that FIFA proudly invited to matches: United States military veterans and their families. Through donations to the Veteran Tickets Foundation, also known as Vet Tix, FIFA ensured that men and women who served – and some who are still serving – their country enjoyed access to games at the historic tournament along with their loved ones. In total, FIFA and Vet Tix distributed a total of 53,863 tickets across all 11 cities staging FIFA Club World Cup games. The messages and social media posts from elated fans who attended FIFA Club World Cup matches thanks to the initiative are testament to the impact such an experience can have. "Thank you so much to FIFA and Vet Tix for the incredible opportunity to attend the [Chelsea FC-Fluminense FC semi-final] match! Experiencing such a high-stakes game in person was unforgettable,” a 10-year U.S. Army veteran named Cesar wrote on the Vet Tix website. “The energy, the fans, and the world-class talent on the field made this a once-in-a-lifetime experience. As a veteran, moments like this remind me how appreciated we are, and I’m truly grateful for your generosity. Thank you, FIFA, for giving back in such a powerful way!”

Everet, an 18-year U.S. Army veteran, attended the quarter-final on 4 July between Al Hilal and Fluminense in Orlando with his family. “Being able to celebrate Independence Day together, surrounded by the energy of the crowd and the excitement of the game, was truly special,” Everet wrote. “Your generosity means more than you know. As a veteran, moments like this help create lasting memories and give us something to look forward to. We’re incredibly grateful for your kindness and continued support of the veteran community.”

Philadelphia’s Lincoln Financial Field was Vet Tix’s most popular venue, with 9,596 tickets donated and distributed. More than 6,000 tickets were used in Atlanta, Miami, Orlando, Los Angeles and Seattle.

FIFA donated tickets in each of the 11 cities to charities, civic organisations and youth groups to distribute to members or those in need. They, in turn, provided unforgettable colour, enthusiasm and local flavour.

“At FIFA, we believe that football is far more than just a game – it is a powerful force for good,” FIFA President Gianni Infantino said last month. “We are committed to driving positive social change, promoting inclusion, equality, development and opportunity.”

Since 2008, Vet Tix has been working with a variety of sports, leagues, promoters and venues to help those who sacrificed so much feel more welcomed and appreciated. To that end, Vet Tix has distributed more than 30.2 million free tickets to a range of events – from sports and concerts to the performing arts – to veterans and members of all branches of the U.S. military. “(It) was my first FIFA event and it’s something I never thought I would get to experience in person but thanks to your generosity it was a reality,” wrote Maria, a four-year U.S. Navy veteran who was at the high-profile FC Bayern München-Paris Saint-Germain quarter-final in Atlanta. “Thank you for allowing me to create a great memory.”